In 2010, after a long battle, the wild coffee forests of Ethiopia were put under a conservation order. Home to 5,000 different kinds of coffee plant, the UNESCO biosphere reservation is a truly unique genetic treasure, boasting rich biodiversity. Work done in the region ranges from securing the forest, to harvesting coffee, to tourist sector jobs. In addition, several hundred hectares of forest are being replanted with both fast-growing and indigenous trees. Educating the local population about such things as the benefits of using wood-saving stoves is important. But even more important is coffee, which - given the growing worldwide interest in diverse bean types - is a good source of income. The local population is thus beginning to understand it is worth taking care of the forest instead of exploiting it.