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Farming for Biodiversity

As of: September 2020

Objective and activities

The project contributes to the implementation of CBD’s Strategic Plan Goal A and B by globally raising awareness of the importance of mainstreaming biodiversity into the agricultural sector and by building local capacity to promote the adoption of best practice examples. A global contest has enhanced awareness by surfacing and disseminating 338 solutions that effectively mainstream and increase biodiversity in agriculture. To provide the needed support to strengthen and scale these initiatives, a series of capacity workshops will empower local actors to raise awareness of the value of biodiversity and to conduct social marketing campaigns promoting behaviour change in support of the identified solutions. A learning platform fosters peer-to-peer exchange and ensures lessons from the implementation of different solutions will be shared between different regions. To scale mainstreaming, results are shared at relevant processes and strategic partners involved throughout the project.

State of implementation/results

  • Based on the over 300 solutions sourced in 2017, Rare and its partners ran technical agricultural and behaviour change trainings, called Campaigning for Conservation (C4C), in Benin, Bolivia, Ecuador, Ethiopia, Kenya, Mexico, Nepal, Peru and Vietnam.
  • As a result, 38 local solution providers are running local and regional campaigns based on locally produced social marketing materials to promote the desired behaviour in Benin, Bolivia, Ecuador, Ethiopia, Kenya, Mexico, Nepal, Peru, and Vietnam; as well as in Mozambique, Chile and Colombia.
  • The 38 campaigns are reaching thousands globally of both producers and consumers, to support the transition towards biodiversity-friendly agriculture. The goal is to empower local solution providers to scale their solution beyond its local impact by working with key influencers and decision makers in increasing biodiversity outcomes in small scale agriculture and its value chain.
  • Based on the report drawing lessons from proven local solutions for global policy frameworks and the results of the 38 campaigns, Rare and its partners are engaging in the CBD Post 2020 process to build a critical mass of local leadership and global commitments around ambitious agriculture-related targets in the development and implementation of the Post-2020 Global Biodiversity Framework.

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