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Farming for Biodiversity

As of: May 2021

Both land use and agricultural practice must change on a global scale to prevent further losses to biological diversity. This project is conducting a number of measures needed to raise awareness about the value of biodiversity, while also building capacity at a local level to promote the adoption of best practice. As part of a competition conducted worldwide, 338 approaches to ensuring the success of mainstreaming biological diversity into the agricultural sector were chosen, and disseminated in various regions via a knowledge sharing and training platform. Where possible, the approaches are also embedded into political planning processes at a national and international level. A series of workshops is providing selected local stakeholders with technical know-how about the winning mainstreaming approaches as well as social marketing techniques, which are essential for the promotion of local campaigns to strengthen biodiversity in the agricultural sector and change established practices.

State of implementation/results

  • Based on the over 300 solutions sourced in 2017, Rare and its partners ran technical agricultural and behaviour change trainings, called “Campaigning for Conservation” (C4C), in Benin, Bolivia, Ecuador, Ethiopia, Kenya, Mexico, Nepal, Peru and Vietnam.
  • As a result, 38 local solution providers are running local and regional campaigns based on locally produced social marketing materials to promote the desired behaviour in Benin, Bolivia, Ecuador, Ethiopia, Kenya, Mexico, Nepal, Peru, and Vietnam; as well as in Mozambique, Chile and Colombia.
  • Among the total of 38 campaigns, sixteen campaigns from Kenya, Mexico, Nepal, Colombia and Ecuador concluded and have reported results. Campaigns in Benin, Bolivia, Ethiopia, Nepal, Peru, Vietnam, Mozambique and Chile are actively adopting digital communication tools to cope with the challenges of COVID-19 and related restrictions on in-person meetings and travel.
  • Based on the results of the respective campaigns, Rare will compile a report that builds on insights from the 38 campaigns and various proven local solutions. Rare and its partners are engaging in the CBD Post-2020 process to build a critical mass of local leadership and global commitments around ambitious agriculture-related targets in the development and implementation of the Post-2020 Global Biodiversity Framework.
  • The 38 campaigns are reaching thousands globally of both producers and consumers, to support the transition towards biodiversity-friendly agriculture. The goal is to empower local solution providers to scale their solution beyond its local impact by working with key influencers and decision makers in increasing biodiversity outcomes in small scale agriculture and its value chain.

Further Links

Project data


Implementing organisation:

Political partner(s):
  • Secretariat of the Convention on Biological Diversity (SCBD) - Canada

Implementing partner(s):
  • Organics International IFOAM

BMU grant:
2.309.560,00 €

09/2016  till  06/2021


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