Public Relations

The success of the International Climate Initiative (IKI) rests on the dedication of the people working to protect the climate and biodiversity through IKI projects worldwide.

The IKI Communications Team shares these stories by supporting funded projects in reporting on their activities, achievements, and impacts. To do so, it makes use of various channels, including the IKI website, social media platforms (LinkedIn, X, and Bluesky), the IKI events calendar, and the IKI Brown Bag Lunch series.

For example, the Communications Team can advise on the preparation of news articles, publish your project’s publications and videos in the IKI Media Centre, or help you promote an event.

Consistent external appearance

IKI projects must be diligent to a coherent external presentation. As a matter of principle, the Federal Government as the project funder should be clearly indicated - for example in publications, reports, on the website, at events or in cooperation with the media. For this purpose, please use the IKI logo, which can be requested from the IKI Communications Team.

Contact

If you would like to submit a news article and for all IKI logo questions, please contact the

IKI Communications Team

iki-communications@z-u-g.org

Policies, templates and guidelines

Please observe these mandatory "Services and duties for IKI project communication" for your project. They contain guidelines on the use of the IKI logo and present the most important IKI communication channels.
- Kommunikation der IKI-Projekte – Service und Pflichten (11/2025) (German, PDF, 515 KB)
To use photographs for the public relations work of the International Climate Initiative (IKI), the rights of use must be transferred to the IKI. In addition, we require the consent of the individuals depicted, as well as information on copyright. Please use the forms provided for this purpose.
10 tips for better photos

Images make a major contribution to successful communication. This guide, developed as part of the IKI photo competition, contains ten tips from a professional photographer for better photos.
- 10 IKI tips for better photos (English, PDF, 2 MB)
How is a news article on the IKI website structured, what are the photo types and specifications and what should be considered if you would like your project article featured on the IKI website.
- IKI Guidelines for News articles on the IKI website (04/2024) (English, PDF, 159 KB, barrier-free)
The most important facts and figures about the IKI can be found on our overview page "About IKI". This can be used as a template, to include information about the IKI in your own communication materials such as on publications, websites or press releases.
We would be delighted if you would add relevant dates for your IKI project to the event calendar on the IKI website. Please focus on dates that are of interest to the global IKI community, such as public conferences or publicly accessible online events. Dates with a very small target audience or dates that can only be attended by invitation are not suitable.

You can submit event dates for your IKI project for publication in the IKI event calendar using the online form. After editorial review, the event entry will be activated. You will be notified of this by email. Please note that there is no guarantee that an event will be published.

Click here for the event subscription
Have you produced materials that we can use and share for public relations work? This primarily includes videos and publications such as reports, studies, guidelines, tools and educational materials, which we are happy to publish on the IKI website.

We have set up an online form that will guide you through your submission process for publications and videos. Videos must be hosted on YouTube.
The short description in the IKI project database is the business card of the project. This guide provides an overview of important points to included when drafting the IKI project descriptions.
- IKI Guidelines on how to write a short project description (03/2022) (English, PDF, 162 KB, barrier-free)
The IKI aims at implementing a gender-responsive approach to project planning and implementation to prevent gender-based discrimination and achieve gender justice.

At the core of many IKI projects is the hosting of events. Considering that those topics are not gender neutral, the aim of gender-responsive event management is to achieve not only numerical gender parity an inclusive environment for transformational exchange that is just and sustainable.
- IKI Guidelines on gender-responsive event management (03/2023) (English, PDF, 202 KB, barrier-free)
The IKI would like to support its implementing organisations in creating barrier-free videos. These guidelines are recommendations and are not mandatory for creators in partner countries, but should be used as a guide.
- IKI Guidelines barrier-free videos (03/2025) (English, PDF, 183 KB, barrier-free)

All IKI documents for download

The link has been copied to the clipboard