SCP Asia Phase II - sustainable consumption and production in Thailand and Cambodia

In order to improve the environmental performance of agricultural products in partner countries, the project promotes sustainable forms of consumption and production. By bringing together different stakeholders along the value chain, it stimulates the production of more sustainable agri-food products. In model regions, the project develops nature-friendly cultivation practices and creates value chains to open up markets. In addition, the project increases the demand for nature-friendly, low-carbon products among consumers and empowers them to make informed purchasing decisions through sustainability information. For scalability, the project engages in local, national and global policy-making processes and supports governments in integrating sustainability consumption and production principles into coherent policies in line with climate, biodiversity and SDG targets.

Project data

Cambodia, Thailand
IKI funding
2,887,628.00 €
06/2022 till 05/2026
Implementing organisation
World Wide Fund for Nature (WWF) - Germany
Political Partner
  • Ministry of Environment (MoE) - Cambodia
  • Ministry of Higher Education, Science, Research and Innovation - Thailand
  • Ministry of Natural Resources and Environment (MoNRE) - Thailand
Implementing Partner
  • World Wide Fund for Nature (WWF) - Cambodia
  • World Wide Fund for Nature (WWF) - Thailand

State of implementation/results

    • Agreement reached with the UN Food Systems Coordination Hub and the Ministry of Agriculture and Rural Development of Vietnam to host the 4th global conference of the One Planet network Sustainable Food Systems Programme in Hanoi, Vietnam, as a preparatory conference for the first UN Food Systems Summit Stocktaking Moment. The conference will aim to showcase progress and discuss challenges in the implementation of the National Pathways for Food Systems Transformation.
    • 23 Nov 2022: the project presented its visions and solutions for SCP at the 6th Asia Pacific Roundtable on Sustainable Consumption and Production in a side-event titled “Building sustainability into the Agri-food value chains: Future Food Together”. The international event gathered representatives of agri-food businesses, academic institutes, development organizations and practitioners. The team presented and showcased business models, key value propositions, and recommendations for companies and policy makers to address sustainability issues within the agri-food value chains, based on a market research and social listening of Thai consumers and agri-food businesses.
    • December 2022: the project finalized and published the survey and market research titled “Eco-awakening- gaps and opportunities for sustainable food products”, to understand the intention vs. action gap on the demand and supply sides. This includes better understanding on consumer awareness, transformative behaviors, and the development of a refined consumer education approach. Results show that consumers are being increasingly concerned about sustainability issues. They are discussing related topics extensively on social media and more than half of the consumers surveyed have adopted suitability habits in everyday life. Reference: “Survey and market research: Eco-awakening- gaps and opportunities for sustainable food products”.
    • Ongoing from project phase I (“SCP South South”), the pilot sustainable livelihood and forest restoration model for food system transformation in watershed areas (FLR349) has been made visible and is embraced by both business companies and government agencies, particularly the Royal Forest Department (RFD) (see links).
    • Since early 2022, connected to the forest landscape restoration model, a value chain business model for smallholder farmers has been piloted and resulted in higher income for farmers, and a social enterprise model has helped improve farmers’ livelihoods, while restoring forests and local food systems.
    • In Aug 2022, the Deputy Director General of the Royal Forest Department (RFD) visited the project site and endorsed the FLR349 SE (social enterprise, a sustainable business model) as the way for restoring class 1,2 watershed areas that had been degraded due to an encroachment by agricultural monoculture.
    • The project was formally launched on 11 October 2022, in Phnom Penh, in an event hosted by the Ministry of the Environment (MoE). The publication of Cambodia's Sustainable Consumption and Production (SCP) Roadmap coincided with the kick-off event.
    • Extensive research and on-site visits to agricultural cooperatives took place in the project region of Mondulkiri to identify the commodities that the project will address. Initial meetings were also held with potential stakeholders in Phnom Penh to discuss opportunities for collaboration. The project has met with representatives from universities and schools, as well as private sector stakeholders such as Foodpanda, and joint activities are being developed.
    • In Cambodia the project started in June 2022 from scratch, no previous project could be built upon, so that first activities were aimed at setting up the project team, establishing contacts, and doing research/background information work for the first implementation steps.

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